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Believe the Hype |
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Director– Mandakini Mathur Duration: 28 min Language: English |
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Still from ‘Believe the Hype’ |
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junk food and colas. In the end one comes to the conclusion that it is a tough battle to fight temptation but at least one should be made aware of it. |
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Still from ‘Believe the Hype’ |
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Roots&Wings |
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The film explores the effect of advertising on food habits of children. What is the hypnotic spell cast by a freebie which compels a child to reach out for a packet of crisps. How does the advertising strategy invade the imagination of a child? But these food fads are just the tip of the iceberg of consumerism which is afflicting our entire society. It is very easy to hit out at the obvious targets of junk food and colas but what is needed it to look within at the basic question of human greed. The film tries to point a finger in that direction. The basic structure of the film is that of a film within a film. The making of the film portrays the learning process where children themselves unravel the power of advertising and find out about the harmful effects of the intake of |
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Film Synopsis |
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Still from ‘Believe the Hype’ |
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